American SKIClub, the largest ski program in Brazil, is a ski travel program created by American Airlines.

The project goal was to create a visually pleasing website that not only offered the services of the American SKIClub but also sparked people’s desire to travel with the club to enjoy the best ski resorts in the US.

My main role in this project was the website design, including UI and UX, but once the layout was approved by the client, I had to shift gears and manage the development team, making sure the layout was in place and also the functionality of the website would exceed client’s expectations.

The new website increased American SKIClub’s revenue by 30%.