BANCO DO BRASIL AMERICAS
Is a Brazilian bank that expanded their activities to the US (East Coast) in 2012.
This campaign was developed in partnership with EyeSea Solutions and the goal was to promote Banco do Brasil Americas’ newest product, Money Transfer from Brazil to USA and vice-versa.
Target Audience: Brazilians living in the United States.
We chose the swing to represent this campaign not only by its movement going back and forth but because in Portuguese the words “swing” and “balance” are spelled the same way, so it’s easier for Brazilians to understand and also relate to it. Besides that, sending money through Banco do Brasil Americas is simple as playing in the swing.
Working close with the Creative Director on both ideation and production through digital & print collateral and TV commercials, we were able to develop a successful campaign that achieved its main goal while exceeding the client’s expectation.