Banco do Brasil Américas

For Banco do Brasil Américas, I co-led creative direction for a Money Transfer campaign aimed at Brazilians living in the U.S. Competing in a crowded remittance market, the work used emotionally grounded messaging around family, paired with clear cues of speed, trust, and simplicity, supported by key visuals and print/digital campaign assets I helped design.

The campaign gave Banco do Brasil Américas a more relatable and culturally specific way to promote a functional financial product. Even with limited budget, tight timelines, and layered approvals, the work delivered a focused message built to resonate with Brazilian customers.