Project Description

THE PROJECT

RJR, Coca-Cola subsidiary in Brazil, approached us with a request to design a holiday gift to award their employees. Nothing out of the ordinary until we heard their idea. They wanted us to design a piece of apparel that would not only compose their uniforms during business hours but that could also make them want to wear and be proud expressing their taste outside of the work environment.

THE RESULT?

Having in mind all the Coca-Cola flavors offered in Brazil (original, light and zero), we designed beautiful hoodies, featuring the wave on their sleeves, the Coca-Cola logo on their chest demonstrating their pride and the sexy bottle shape on the back, making them recognizable from anywhere.