OUE Skyspace LA

OUE Skyspace LA

OUE Skyspace LA had three open floors that were mostly sitting empty, with the Skyslide as the only real differentiator. Foot traffic stayed low, and visitors kept choosing competitors instead. Skyspace needed a real reason to drive visitors to the building, not just pass through for one attraction. We aimed to create a multi-sensory, interactive experience that pulled in locals, tourists, families, and groups, increasing dwell time, tickets and retail sales.

For OUE Skyspace LA in the U.S. Bank Tower, I co-led creative direction and drove art direction across a multi-floor experience built around “Seen in LA, Heard in LA, Played in LA & Only in LA.” On the 54th floor, one cohesive story unfolded through a 360º theater, environmental graphics, digital installations, a karaoke booth, a motion-activated paparazzi wall, and a digital graffiti wall amongst lots of sports memorabilia. On the 69th, guests moved through the Skyslide landing deck with interactive selfie moments, AR-style wall experiences, and the Garden Bar. On the 70th, the Skyslide entry paired with interactive touch-screens displaying LA fun facts and quizzes. We supported the experience with a full marketing push across OOH, print, and digital to bring in locals and tourists and lock in LA as the Creative Capital of the World.

The activation increased visitor dwell time and spending, supported by a broader marketing system created with my team. Results included a 23% lift in website visitors, 33% increase in tickets sold, 36% increase in ticket revenue, 30%+ retail foot traffic growth, and 27% increase in retail cost per cap.