OUE SKYSPACE LA
The attraction that sits atop of the US Bank Tower and known to many for its 360º views and the all-glass Skyslide, began to see a decline in ticket sales in its first year and was poorly rated by visitors.
We were tasked to reimagine the physical experience to increase perception, interest, and drive the ticket sales up.
When brainstorming ideas for the theme, it got clear to us that we had to exacerbate the creative side of LA, also known as the Creative Capital of the World, not just by its world famous movie industry but also for its music, sports and other unique moments that only LA has to offer. And that was the moment when what used to be an empty floor, rapidly became a successful part of the entire attraction driving thousands of visitors each year.
The technology ranges from a Paparazzi walk of fame, passing by a fun Karaoke booth that leads you into the music history and a locker room and finally taking you to a Graffiti wall, where you can show the Banksy in you.
All these stations were created to immerse guests into the theme – Scene, Heard, Played and Only in LA – and encourage angelenos and tourists to start their tour of LA at the top, snapping photos of the amazing views or singing, playing and discovering the creative side of LA.
The storyline and theme enhanced the overall guest experience and satisfaction and created buzzworthy traction. Since installation in January, dwell time has increased by 30%, tickets sales increased by 22%, Yelp ratings rose from 2 to 4 stars, and the attraction is rated one of the top ten attractions to visit by Time Out and Tripadvisor.
All the experiential part of this project is fun and amazing, but we would not be able to achieve the results we got without strategically marketing the space to attract new and returning visitors.
This multi-million dollar project explores all the available media outlets, ranging from print, digital, mobile, web and OOH to ensure brand awareness and keep locals and visitors engaged.