Taco Bell x Revolution Carts

Taco Bell

For Taco Bell x Revolution Carts, I co-led creative direction and hands-on art direction for a community-driven campaign supporting Latino street vendors recovering from the impact of COVID-19. I designed and directed 50+ unique vendor carts, each tailored to its recipient, while creating custom 3D models to help Taco Bell, Revolution Carts, and vendors align quickly before fabrication.

What began as 26 carts grew into 50+ after strong client response and community impact. The campaign earned Spanish-language media coverage, brought visibility to vendor spaces like Ave 26 Night Market, and gave families a practical, emotional path to restart their businesses.