I’m a hands-on Design Director and Creative Leader with 20+ years of experience shaping brand storytelling, visual strategy, and integrated creative across digital, print, social, video, presentation, experiential, and environmental channels.

I specialize in translating business goals, audience insights, and complex ideas into creative work that feels clear, intentional, and visually sharp. My background spans identity systems, campaigns, branded experiences, content, presentations, and large-scale event environments for consumer, entertainment, lifestyle, and experiential brands.

Experienced in leading multidisciplinary creative teams, partnering closely with account, strategy, production, marketing, and senior client stakeholders, and guiding work from early concept through final execution. Equally comfortable building the vision, refining the details, presenting the work, and pushing teams toward stronger thinking and better craft.

My work has supported award-winning campaigns and experiences for brands including Taco Bell, Pizza Hut, USTA, OUE Skyspace LA, cabi, Live Nation, and more.

Design Director @ The Sheppard