Vaseline Vaseline At Essence, attention is earned, not handed out. Vaseline showed up with more than a booth. It became a physical expression of care, built to feel warm, tactile, and culturally aware in a festival environment that doesn’t forgive bland brand behavior. The work started before the floor did, shaped through art direction and 3D until the experience had presence, purpose, and a reason to be touched. Taco TACO BELL Taco Bell already knows how to pull a crowd, but the SuperBooth turned the brand’s punch, pace, and visual swagger into a physical space for ambition, built to feel less like an expo stop and more like a place young ideas could take up room. Bell
 cabi cabi Twice a year, 2,500 stylists show up expecting more than a launch. For 13 seasons, cabi Fashion Week became a lesson in how consistency can still surprise, building a visual world that had to carry collection reveals, presentations, motion, and environment without ever losing its sense of occasion.

Multidisciplinary
Hands-on
Creative Director

Design leader shaping brand systems, campaigns, and experiential work from concept to execution.

With 20+ years across agency, brand, and experiential work, I turn complex ideas into clear, strategic, visually compelling creative across identity, print, digital, motion, 3D, live events, and physical experiences.

Multidisciplinary
Hands-on
Creative Director

Design leader shaping brand systems, campaigns, and experiential work from concept to execution.

With 20+ years across agency, brand, and experiential work, I turn complex ideas into clear, strategic, visually compelling creative across identity, print, digital, motion, 3D, live events, and physical experiences.

Multidisciplinary
Hands-on
Creative Director

Design leader shaping brand systems, campaigns, and experiential work from concept to execution.

With 20+ years across agency, brand, and experiential work, I turn complex ideas into clear, strategic, visually compelling creative across identity, print, digital, motion, 3D, live events, and physical experiences.