Client

Pizza Hut

Project

Over four years, I helped lead the creative for Pizza Hut’s Spring and Fall Business Conferences, a series of eight live events built to align franchisees, operators, and field leadership around business priorities and sales performance. I served as a hands-on art director across the event theme, presentation systems, signage, general session visuals, and breakout content, designing for large-scale environments with ultra-wide screens reaching up to 120 feet.

Impact

Despite compressed timelines, budget pressure, and complex stakeholder input, the events consistently delivered smooth, high-impact experiences for 500 to 1,000 attendees. Pizza Hut executives repeatedly recognized the team’s creative approach, technical range, and ability to solve problems without letting production challenges affect the audience experience.