One of the largest women’s apparel company to sell through independent stylists, hosts a bi-annual show called The Scoop.

Each season more than 3,500 women gather to attend the launch of cabi’s fall and spring collections. For nine seasons and counting, I’ve been fortunate enough to be the head of the design team, helping the development of a creative Scoop experience and a compelling fashion show to all cabi Stylists.


Of course the high point of this event is the Fashion Show, but The Hub, an active learning hub is where we push ourselves to a whole new level. We need to ideate and develop fun and engaging ways to deliver all the content the stylists need to absorb in an experiential space, where they not only learn the new trends, technical aspects of the upcoming collection but also have fun with their fellow stylists sharing memorable content in one of the many photo ops.


attendee approval rating


stylist retention


stylist season-over-season