cabi

cabi

cabi needed help with their ongoing inconsistent results in how Stylists perceived the Fashion Week and make sure they left well equipped about their products so they could better present and sell it to their clients. Stylist retention was too low, the learning experience wasn’t delivering enough clarity or actionable takeaways, and the business strategy direction wasn’t coming through in a way that created alignment. Across a multi-day format, that meant too many Stylists were walking away without the touch-points and understanding cabi needed them to carry into the next sales cycle.

For 13 seasons, I helped shape cabi’s Fashion Week, a multi-day brand event where 2,500 to 3,500 Stylists came together to preview new collections, attend workshops, and learn & align around business goals. As a hands-on creative lead, I expanded the agency’s role beyond general session design into seasonal theme development, breakout experiences, environmental graphics, presentation systems, motion/video direction, and wayfinding across the entire event.

Cabi’s Fashion Week achieved a 99% attendee approval rating, supported by a year-over-year Stylist retention, and continually earned expanded client trust. By turning each season into a distinct but cohesive brand experience, the work helped elevate cabi’s Fashion Week from a functional sales meeting into a polished, high-performing fashion and business platform.