ColourPop

ColourPop

For ColourPop at BeautyCon LA, I co-led creative direction for a modular expo booth designed to move the brand from online-only perception into a tangible, high-impact consumer experience. Built for portability and reassembly across the U.S., the booth combined environmental graphics, signage, and a custom lipstick-built logo wall to create a bold, shareable retail moment for beauty fans and influencers.

The activation helped turn physical presence into measurable engagement, generating 6,000+ social posts, supporting onsite transactions every 42 seconds, and drawing 20,000+ attendees per location. Beyond BeautyCon, the modular system gave ColourPop a scalable format that could travel and perform in multiple markets.